Ashish AW11

“As Scottish as a box of shortbread yet as British as the Union Jack, Ashish’s A/W 11 heroine is an homage to the archetypal poor little rich girl”.

Beyond the witty press release, Ashish delivered another case of his signature sequin overdose meets London punk this week.

All the models appeared on the catwalk with dishevelled hair, bleached on the length like the trend requires these days, with morning-after pale complexions, moth-ravaged woolly jumpers worn over preppy girl’s shirts and Halloween remnants spiders’ webs stuck to their knees. Too many references? Maybe, but that is not something that Ashish seems to fear.

Not to mention the Couture-like impressive work on sequins: this year again, half of the collection was covered with them, mainly on checks and tartans, but also on flags and cartoonesque motifs. I wonder if, just like the little rich girl he took his inspiration from, the designer has been himself inspired by “childhood visits to the capital, spending pocket money on tourist tat and photographing the punks in Leicester Square”.

A fun and refreshing take on fashion, that epitomizes London style.

Photography by Alize Morand. Please credit.

3 Responses to “Ashish AW11”

  1. […] This post was mentioned on Twitter by Alize Morand, Alize Morand. Alize Morand said: Ashish AW11 […]

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