Debenhams Edition

I was invited last night to the preview of the Debenhams Edition Collection, in collaboration with British creative talents Preen, Jonathan Saunders and Jonathan Kelsey. A pop-up shop was launched for this occasion just off Carnaby Street, for the next few months, and I stopped by to discover the exclusive range with a glass of Champagne and Flower jelly Martinis.

I have always been a keen fan of Preen and designers Thornton and Bregazzi’s did not disappoint with this capsule collection that keeps the quintessential Preen spirit of soft tailoring and intricate detailing, whilst managing to stay surprisingly affordable. I had a crush on a satin grey slip dress, a classic beige mac with a twist, and a soft, sophisticated patterned shift dress (see print above). The fringed leather biker jacket seemed to be a success with fellow fashionistas.

Jonathan Saunders came up with a range very close to the aesthetics of his own collection, using aqua blues, greens and greys in diaphanous fabrics, and signature floor lengths maxis, ideal for a summer evening party. He exclusively revealed that the goal of his collection was to create pieces that were “simple, modern and wearable, with a focus on clean cuts and fresh colours”.

I was slightly less convinced with the pieces from accessories designer Jonathan Kelsey – but surely for lack of knowing his style very well and because I thought they had more of a visible high-street element to them. There were some great gold strappy and white croc sandals though, perfect for a modern walk on the promenade in Nice.

Karen Peacock, Director of Design, explained that she had “picked those designers to reflect a diversity of styles, while supporting the best of British creation”. I find particularly exciting to see these capsule collections just before the Preen & Jonathan Saunders catwalk shows at London Fashion Week next week.. watch this space!

Credits: Photography by Alize Morand. Left: a dress by Preen Edition. Right: Sandals by Jonathan Kelsey Edition.


3 Responses to “Debenhams Edition”

  1. Lovely post and description of the collections. So sorry I missed you at the event as I was feeling poorly. Hope to catch up for a chat during fashion week!

    • Thanks beautiful! I hope you are feeling better? Of course will see you during LFW. xx

  2. […] Morand of Blog de Tendances spoke to Karen Peacock, our Director of Design at Debenhams, who explained she had picked the […]

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