Glamour and Feminity at LV
I fell in love with this campaign at first sight, for its fairytale and romantic spirit. There is such a cinematographic element in it that I felt it was a still from an incredibly glamourous film, or a behind-the-scenes photograph of the most sophisticated theatre, show or party.
Not only are the clothes the epitome of elegance and feminity – luxe corsets, full skirts, long gloves, croc-leather bags – but look who’s wearing them! The supermodels who transcended generations and no matter their age, are absolutely modern and relevant, beyond trends. Christy, Karen, and Natalia, more gorgeous than ever, lounging in a boudoir, like a fashion fantasy.
Louis Vuitton Autumn/ Winter 2010 is a ladylike, sophisticated collection, where classic meets sexy, but always with taste. Nothing too trendy, just beautiful. Of course, I have a soft spot for the LV bags: The Doctor’s Bag in pale rose butter-soft leather, the Chubby in cream croc with its golden tag, the Neo-Speedy in taupe or classic black. And the ultimate lady detail: all of them have only one handle to carry it, how clever!
If Marc says he thinks the strength of the brand is “its almost magical ability to reinvent itself”, I can definitely see the magic in this campaign, and the most important: it really sells a dream.
Picture: Official Louis Vuitton AW10/11 Campaign, shot by Steven Meisel, with models Christy Turlington, Natalia Vodianova and Karen Elson. Make-up Pat McGrath. Styling Karl Templer.