As part of my inescapable descent towards menswear adoration, I have slowly been obsessed with this latest Prada ad campaign, the hardness and shiny finish of studs on wool, and the hypnotising and mysterious look of that peculiar ephebe, a model that Hedi apparently found in Coachella. Oh, and that Slimane touch, on the soft black and white picture gives this campaign a modern yet timeless aura, and makes the whole collection beyond covetable – unlike the womenswear ads. Not to mention the omnipresent trend of studs, sequins, metal and other embellishments. A modern aesthetics right on trends for the 2010 men. Am I weird, or do you agree?
Prada Avertising Campaign, AW 09. Photographer: Hedi Slimane.