Lanvin store opening in London
The oldest French fashion Couture house, Lanvin, celebrates 120 years of existence this year. The house was founded by Jeanne Lanvin in 1889 when she arrived in Paris as a milliner.
The first Lanvin London flagship store just opened in Mount Street last Friday and it is such a beautiful space I had to take pictures: beyond mere visual merchandising, there is a real scenography imagined by Alber Elbaz to represent the world of Lanvin.
An intimate ‘work in process‘ which suggests a private Parisian apartment, the shop is decorated with furniture, jewels, objects and statues – I liked the little dog! With a striking old-fashioned frontage, the displays are a mix of Art Deco and Versailles styles. I just hope the store will be as visited as it deserves to be, in these difficult times to attract customers.
The play with the mannequins reflected in mirrors is an obvious reference to the fabulous adverts for Spring-Summer O9. I have been absolutely fascinated by these adverts, and above is my expressionism-meets-Pop-art paint interpretation of it. And isn’t this draped pink dress the most beautiful thing? I had painted it before here (review of the collection too) and with these embellished shoes, it is THE perfect Lanvin piece I want to add to my wardrobe.
Painting and picture: Alize Morand.